W.Christie Gears-up to the Torque Tool Hire Market - 09/11/2007

In recognising the benefits of renting industrial equipment and in giving the customer a choice over buying, W.Christie has made additional investment in order to meet the market needs for such customers.

The advantages are already clear in many situations; no maintenance costs or downtime, equipment that is clean and calibrated by skilled engineers – ready for use, and delivered to the customer’s door when needed. However, other benefits should also be considered:

• In cases of low frequency of usage, is it really a wise investment to purchase such equipment? Consider the opportunity cost of using the ‘cash’ for a more appropriate purchase or further rentals.
• No depreciation cost on your bottom line.
• If the customer really needs and can justify the purchase of a tool, they should consider the benefits of ‘try before you buy’.
• No exposure to obsolescence – hire the latest model and technology.
• Equipment that can be replaced immediately, when needed,
• The elimination of end-of-life disposal problems and the associated environmental issues.
• No equipment storage and securing considerations.

The significant investment made by W.Christie to meet these market needs, includes:

• An increase in the number and range of stocked tools, including larger tools.
• Technological upgrades, including a new lightweight hydraulic range.
• Added ancillaries which enable application specific usage.
• All-round support, including pre-hire technical consultation.
• Calibration graphs supplied for complete customer reassurance.

By making this additional commitment, W.Christie has also enhanced its capability for providing a quick response.